Preach the Word! That simple imperative frames the act of preaching as an act of obedience. That is where any theology of preaching must begin. Preaching did not emerge from the church's experimentation with communication techniques. The church does not preach because preaching is thought to be a good idea or an effective technique. Rather, we preach because we have been commanded to preach.

"> Preach the Word! That simple imperative frames the act of preaching as an act of obedience. That is where any theology of preaching must begin. Preaching did not emerge from the church's experimentation with communication techniques. The church does not preach because preaching is thought to be a good idea or an effective technique. Rather, we preach because we have been commanded to preach.

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